Feiyue is a fashion lifestyle sneaker brand based in New York, NY owned by BBC International headquartered in Boca Raton, FL. Feiyue literally means “Flying Forward”. First hitting the streets of Shanghai in the 1920’s, Feiyue crossed borders and generations to land in France in 2006. Without losing any of its authentic vintage charm, this lightweight canvas shoe then underwent a series of transformations. Its DNA gradually evolved, combining French and International influences.