Produced by Pop Up Mob, the Everlane truck was custom-built to be a unique mobile
shopping experience. Dubbed the Cashmere Tour, Everlane’s goal was to produce a 3 City
pop-up tour in a 2-week span. Through Popshop, Everlane was able to book awesome locations
in DC, Brooklyn, and Boston where they were able to pop-up and give consumers an
experiential shopping opportunity.