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Montauk has become a highly sought-after destination for locals and travelers looking for the ultimate summer experience. With its timeless character and bohemian spirit, the summer showcases a robust cultural experience with a laid-back ambiance that speaks to the easy, dream-like quality of Montauk and its history.
A sense of community. A sense of belonging. A sense of beach meets city chic.
The summer crowds boast an unparalleled lineup of influencers, artists, creatives, and entrepreneurs. The best of New York City.
Our target guest is the global influencer.
Genuinely brand loyal, they take an interest in international travel, cultural events, gourmet food, nightlife, arts, fashion, health and fitness, and films.
He or she seeks out unique experiences and while successful, prefer a more down to earth lifestyle.
They follow the latest trends and happenings and live in the moment, traveling frequently.
Generations of blue-collar New Yorkers have embraced the beach hamlet as an affordable haven from the ritzier towns of the Hamptons. Montauk’s rise in popularity as a global beach destination, bringing a wave of celebrities and summer-scenesters who began to discover the location as an Instagram-worthy getaway, thanks to its fresh seafood and authentic surf & sail culture.