Curated by Sasha Benz - creative director at The Surf Lodge. The space is still in conceptual stages so right now all we have is a mood board for reference.
80% of the store is comprised of smaller Australian brands
Weekly events and beautiful displays
It is going to be an edit of Sasha Benz's personal style and travels, including children's, homewares and unique women’s pieces - luxury meets barefoot in the sand.
Check out Sasha Benz on Instagram!
Dates: July and August
Price: $4,500 per month - includes all staffing
Wyld Blue named after her two children - which will be a curation of her impeccable eye for style and detail, and homage to her years traveling the world and absorbing the cultures of home meets lifestyle.
The store will stock an edit of brands from around the world, with a focus on younger up and coming talent in womens, childrens and homewares.
Generations of blue-collar New Yorkers have embraced the beach hamlet as an affordable haven from the ritzier towns of the Hamptons. Montauk’s rise in popularity as a global beach destination, bringing a wave of celebrities and summer-scenesters who began to discover the location as an Instagram-worthy getaway, thanks to its fresh seafood and authentic surf & sail culture.